Digital marketing blog
Welcome to The Flightpath.
This is where we make sense of the buzz, unpacking AI trends, tools, and truths with a little less hype and a lot more heart.
From practical insights to playful musings, our team breaks down what matters in digital marketing, automation, and the future of work, so you can stay smart, curious, and ahead of the curve.
Business Owners Need to Know Agentic Commerce Protocol
OpenAI and Stripe developed the Agentic Commerce Protocol (A.C.P.) to connect businesses with buyers via A.I. agents. From pulling product information to even making purchases
Agentic Commerce Changes E-Commerce for Businesses
Agentic commerce is really starting to take off, with options like Amazon’s Rufus and ChatGPT’s Instant Checkouts making a splash among consumers. Examples include buying
Claude vs. Gemini: Is Gemini 3 The Best A.I. Model for Businesses?
Is Google going to win the A.I. race? It may still seem like anyone’s game at this point, but Gemini 3’s high performance on benchmark
Coca-Cola’s A.I. Ad Took 70,000 Gen-A.I. Vids to Make
Coca-Cola is back with another A.I.-generated “Holidays Are Coming” ad this year, which you may have caught on TV this holiday season. The Five Most-Key
Amazon’s Price-Tracking A.I. for Shoppers
Amazon has been making waves in agentic commerce with a new price-tracking feature that makes purchases once an item falls within a shopper’s specified budget.
Sparky Is Walmart’s A.I. Shopping Assistant
Users of the Walmart app are able to access Sparky, a conversational A.I. platform that recommends products and answers questions. Walmart also recently partnered with
Gemini vs. ChatGPT: OpenAI’s “Code Red” Over Google’s Gains
In the ChatGPT vs. Gemini competition, Google may have earned the edge with Gemini 3. It earned a coveted top spot surpassing on the widely
“Ask Ralph” A.I. Stylist: What Business Owners Can Learn
Ask Ralph is a conversational-A.I. platform that you can get on the Ralph Lauren app. For business owners, this can be an example of a
ChatGPT’s “Instant Checkout” and Your Business
ChatGPT is making it easy for users to purchase goods right inside ChatGPT. The recently released Instant Checkout feature connects to a variety of merchants.
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