The Four Most Popular Myths About Paid Advertising: Debunked
Is paying for AdWords worth it? Well, yes and no. To someone unfamiliar with pay-per-click (PPC), opening the Google AdWords dashboard might look like a seven-headed monster that no entrepreneur can slay. I saw this time and time again during my time at Google. It’s a big reason why my co-founder and I decided to […]
8 Things Every Business Needs To Know About SEO
Having an online presence in the present digital world is very important for any business. This is because the internet is currently considered as one of the reliable sources of income for businesses, individuals and organizations across the world. SEO is actually an aspect of business that is quite popular since brands are working harder […]
Dumbing Down SEO: Basic Tips For The Organic Search Beginner
Pixabay SEO Dashboard SEO is a complex topic that sounds simple, so let’s clarify what it means before we get into the meat of the issue. SEO stands for search engine optimization. Search engine optimization refers to how search engines determine which links are shown first to users. This determination centers around certain factors in […]
3 Tips to Amplify Your PPC Marketing
Pay-per-click advertising is just one aspect of the wide range of digital marketing tools available to you, but—in the right hands—it can certainly be one of the most powerful. Unfortunately, PPC marketing can also be one of the most expensive, especially if you make costly mistakes that impact your return on investment. Because PPC […]
What is SEO?
“So what actually is SEO?” “How do you get started in SEO?” As the owner of a Search Engine Optimization company, I get asked these questions everyday, and the answer is always changing! Â Search Engines make algorithm changes constantly and at Guardian Owl Digital we help our clients experience ROI from, keep up with, […]
What Is SEO / Search Engine Optimization?
Get started learning all about SEO from the industry’s most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what […]
Top 6 SEO ranking factors of 2016 | CIO
Google regularly makes major updates to it algorithms, and its SEO ranking factors have changed dramatically during the past years. A group of SEO experts and search pros share insights on how SEO rank has evolved and offer advice on how to keep up. Are links on other websites that point to your site an […]
3 Paid Marketing Secrets that Will Double Your Brand’s Reach Overnight – Forbes
If they find your brand, it is because they want to, not because they were lead there by advertising or flashy marketing tactics. As a content marketer, I am a huge fan of letting new customers find your company naturally. It’s basically “permission marketing.†If they find your brand, it is because they want to, […]
The continuing rise of voice search and how you can adapt to it | Search Engine Watch
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how importantvoice search and natural language processing are to the company’s future development. The first, Google Assistant, is a voice-activated digital assistant which builds on “all [Google’s] years of investment in deeply understanding users’ […]
7 e-commerce SEO trends we’re seeing in 2016
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEOÂ (and e-commerce in general) […]