Google’s A.I. Feature for Podcasts – Turn Search and Discover Feeds into Podcasts
The feature goes by the name of The Daily Listen, and will serve as like a short news summary of sorts based on your personalized news feed. The Five Most-Key Takeaways from This Blog Post This serves as yet another example of how generative A.I. is completely transforming our relationship to the search experience. Podcasts […]
What GPT-4o’s Multimodal Mastery Means for Business Owners
We are gonna get right to the lede, right away: ChatGPT creator OpenAI has announced GPT-4o. Really, it was only a matter of time before OpenAI released something like this to the public. Think of it this way: the text-generating ChatGPT, the image-generating DALL-E, and the computer vision wonder that is the video-generating Sora, are […]
Google Ends Its Plan to End Third-Party Cookies
The Five Most Key Takeaways from This Blog Post Digital marketers, sigh your sighs of relief: Google is indeed reneging on its years-long promise to nix third-party cookies. This should not be a terribly huge shock to the rest of the world, given the enormous importance that third-party cookies have in the field of digital […]
Snickers Blazes a Trail for Business Owners Looking to Use Gen A.I. in Interactive Marketing
The Five Most Key Takeaways from This Blog Post Snickers is leveraging gen A.I. in a campaign that is an innovation on the existing, classic “celebrity endorsement” marketing technique. But further analysis shows that this is also a form of interactive marketing as well. The celebrity endorser is José Mourinho. If that name makes you […]
TikTok’s A.I. Avatars Ads: What Brands Need to Know
The Five Most Key Takeaways from This Article TikTok recently announced TikTok Symphony, a creative suite of A.I. tools. One of the standout features is Symphony Digital Avatars, which allows for brands to create content using generative A.I. avatars of real people. There are two categories to Symphony Digital Avatars, the Stock Avatars and the […]
A.I. in SEO: What to Know from the Leaks about the Google Search Engine Ranking Algorithm
The Five Most Key Takeaways from This Blog Post An internal source at Google leaked a ton of information about how Google’s automated search engine ranking algorithms work. Among the findings is that user clicks are more or less seen as votes about what content is most worth ranking. Linking is also, predictably, a big […]
How Are Property Managers Using A.I.?
The Five Key Takeaways from This Article Property managers are increasingly finding more and more interesting applications for A.I. across their properties. Predictive analytics can identify when certain machines (e.g., A.C. units) may need maintenance, repair, or replacement. A.I. phone systems can improve efficiency in streamlining the handling of incoming calls from residents and others. […]
15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus
Why You Should Not Pause Digital Marketing Efforts Amid Virus
Why You Should Not Pause Digital Marketing Efforts Amid Virus We as Americans have found ourselves in an unprecedented time in recent weeks. It seems more and more restrictions are being placed on businesses and the public each hour. Restaurants and bars closing, restricted business operating hours, and manufacturing plants closing their doors for weeks […]
Looking For a Business Partner? Forbes Featured
Looking For a Business Partner? Forbes Feature – Guardian Owl Digital In 2019 I bought out a partner and learned business principles that would be hard to replicate in an MBA program or boardroom. My experience, in particular, started out great — with two people deciding to leverage our talents, combined skills and knowledge to […]