ChatGPT Ads: The First Step Toward Advertising in A.I. Models
The Elevator Pitch for This Blog Post: OpenAI is preparing to bring ads for certain tiers of ChatGPT users. This blog covers that as well as the broader implications for business owners of advertising in A.I. models. The Five Most-Key Takeaways from This Blog Post The Significance for Business Owners If you are paying […]
Anthropic’s “Zero Slop Zone” and A.I. Adoption in Business
Anthropic is spending millions on its “Keep Thinking” marketing campaign. A recent pop-up event in New York City featured a Zero Slop Zone, where people were encouraged to work with pen and paper, screen-free. For business owners, this marketing strategy points to a key way to make A.I. use palatable to employees and customers alike. […]
Google’s A.I. Feature for Podcasts – Turn Search and Discover Feeds into Podcasts
The feature goes by the name of The Daily Listen, and will serve as like a short news summary of sorts based on your personalized news feed. The Five Most-Key Takeaways from This Blog Post This serves as yet another example of how generative A.I. is completely transforming our relationship to the search experience. Podcasts […]
What GPT-4o’s Multimodal Mastery Means for Business Owners
We are gonna get right to the lede, right away: ChatGPT creator OpenAI has announced GPT-4o. Really, it was only a matter of time before OpenAI released something like this to the public. Think of it this way: the text-generating ChatGPT, the image-generating DALL-E, and the computer vision wonder that is the video-generating Sora, are […]
Google Ends Its Plan to End Third-Party Cookies
The Five Most Key Takeaways from This Blog Post Digital marketers, sigh your sighs of relief: Google is indeed reneging on its years-long promise to nix third-party cookies. This should not be a terribly huge shock to the rest of the world, given the enormous importance that third-party cookies have in the field of digital […]
Snickers Blazes a Trail for Business Owners Looking to Use Gen A.I. in Interactive Marketing
The Five Most Key Takeaways from This Blog Post Snickers is leveraging gen A.I. in a campaign that is an innovation on the existing, classic “celebrity endorsement” marketing technique. But further analysis shows that this is also a form of interactive marketing as well. The celebrity endorser is José Mourinho. If that name makes you […]
TikTok’s A.I. Avatars Ads: What Brands Need to Know
The Five Most Key Takeaways from This Article TikTok recently announced TikTok Symphony, a creative suite of A.I. tools. One of the standout features is Symphony Digital Avatars, which allows for brands to create content using generative A.I. avatars of real people. There are two categories to Symphony Digital Avatars, the Stock Avatars and the […]
A.I. in SEO: What to Know from the Leaks about the Google Search Engine Ranking Algorithm
The Five Most Key Takeaways from This Blog Post An internal source at Google leaked a ton of information about how Google’s automated search engine ranking algorithms work. Among the findings is that user clicks are more or less seen as votes about what content is most worth ranking. Linking is also, predictably, a big […]
How Are Property Managers Using A.I.?
The Five Key Takeaways from This Article Property managers are increasingly finding more and more interesting applications for A.I. across their properties. Predictive analytics can identify when certain machines (e.g., A.C. units) may need maintenance, repair, or replacement. A.I. phone systems can improve efficiency in streamlining the handling of incoming calls from residents and others. […]
15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus
