Demystifying Google Analytics in 2020
Demystifying Google Analytics in 2020 The very word ‘analytics’ sounds intimidating, especially to a small business owner who barely has the time to peruse Google, let alone use it to grow their own business. The benefit of having data at your fingertips is to help you decide if your ROI (return on investment) is paying […]
SEO Slip-Ups to Avoid at All Costs
If you’ve just begun to implement SEO as a way of massively increasing your credibility and website traffic, you’re bound to run into complications and even experience a few slip-ups. Chances are you’ve researched how to successfully optimize SEO but there’s always more to learn, even for the experts. It’s important to be conscious about […]
Key Functions of an SEO Firm
Search engine optimization (SEO) is the process of affecting the online visibility of a website in a web search engine’s unpaid results. Higher SEO means that the earlier and more frequent a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO differs from local […]
SEO Strategies and Keyword Rankings: Mobile Versus Desktop
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and […]
7 e-commerce SEO trends we’re seeing in 2016
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEOÂ (and e-commerce in general) […]
Redesigning the Remote: How Online Video Changes the Way Viewers Tune In – Think with Google
Video used to be confined to a TV screen in the living room. If people wanted to watch the game, snuggle up with a romantic comedy, or see what was happening in the world, they picked up a remote and flipped through the channels. Mobile has changed all of that, allowing viewers to tune in […]
Redesigning the Remote: How Online Video Changes the Way Viewers Tune In – Think with Google
Thanks to mobile, online video is always on-demand—people can watch virtually anywhere, anytime, and on any screen. That means more opportunities to reach consumers. New research from Flamingo and Ipsos Connect uncovers how new video consumption habits can help you meet your audience. Put Google research and insight behind your thinking Video used to be […]
Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted
Entrepreneur magazine contributor, Mike Templeman, shares his thoughts on the SEO snake oil being solicited by top agencies and advertisers alike. Â SEO takes time and like Mike references, there is no “overnight” fix or silver bullet that can take you to the top. ———–> Don’t get burned by a snake oil salesperson when it comes […]
Guardian Owl D I G I T A L (@guardian_owl) • Instagram photos and videos
[G o o d] Morning #digital friends! Not sure where we’d be without ☕ï¸????.#didyouknow Neurofuse, one of the most popular nootropic formulations out there, was originally developed by Harvard students looking to gain an academic edge but not interested in the risks associated with prescription products. They built a safe and effective formula and recently […]
Super Bowl Ads drove 7.5 incremental searches for Advertisers
Google stated that 82% of TV ad-driven searches during the Super Bowl occurred on mobile devices. This year, the ads drove 7.5 million incremental searches during the game which was a 40 percent higher lift than last year. The winning Super Bowl Ad of 2016? Audi, “Commander” won the top spot. Â Four of the top […]