Snickers Blazes a Trail for Business Owners Looking to Use Gen A.I. in Interactive Marketing
The Five Most Key Takeaways from This Blog Post Snickers is leveraging gen A.I. in a campaign that is an innovation on the existing, classic “celebrity endorsement” marketing technique. But further analysis shows that this is also a form of interactive marketing as well. The celebrity endorser is José Mourinho. If that name makes you […]
For Businesses and Other Organizations, What Makes a Successful Chatbot?
The Five Most Key Takeaways of This Blog A chatbot that was meant to “transform” and “democratize” education ended up flopping. Many public schools implemented Ed, the chatbot, with the hope that it could lead to higher grades and engagement across the board. The company that makes the chatbot has now shrunk by quite a […]
Meta Has Implemented New AI Transparency Rules That Will Have an Impact Across Many Industries
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” custom_padding=”18px|||||”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Political Ads Are the Main Focus, but Other Industries Must Follow the Rules Picture this: You are scrolling through Meta (or Facebook, if you still want to call it that…) and see a political […]
AI Detection Tools Accurately Identify AI-Generated Photos. Will This Technology Get in the Way of Business’ AI-Generated Marketing Content?Â
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” custom_padding=”3px|||||”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] The Generative AI Industry Has Inspired an AI Detection Industry Everyone, including AI developers, rightfully acknowledges the remarkable level of sophistication brought by AI in generating AI images. This can include entertaining pictures of […]
Why You Should Not Pause Digital Marketing Efforts Amid Virus
Why You Should Not Pause Digital Marketing Efforts Amid Virus We as Americans have found ourselves in an unprecedented time in recent weeks. It seems more and more restrictions are being placed on businesses and the public each hour. Restaurants and bars closing, restricted business operating hours, and manufacturing plants closing their doors for weeks […]
2 Free Tools for Page Speed in 2020
Why Site Speed Is an SEO Ranking Factor in 2020 https://www.youtube.com/watch?v=xQu6DTHbJBs&lc=z22kybm45lnpu352pacdp43bjlk2w21wqd3ytaeqwptw03c010c
Even YouTube Uses Algorithms
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use it gets. When the algorithm is rewarded (in a […]
RankBrain: Not Just Science Fiction
Google’s machine-learning algorithm, RankBrain, sounds like something out of a science fiction movie. But, by producing results that would make even Skynet proud, it helps make all of our lives easier. RankBrain is a core component of Google’s algorithm, which is constantly at work, delivering scary-accurate search results. The term ‘machine learning’ in a general […]
Online Reputation Management
You simply cannot afford NOT to manage your business’s online reputation. Think of it as a powerful tool in your online marketing toolbox. How did the first marketing pioneers even know what their customers thought of them? A hundred years ago, the only way Coca Cola knew whether it was doing anything right was if […]
To Blog or Not to Blog?
Has the idea of running a blog on your website been on the backburner? If you are like most entrepreneurs, the answer is “yes, for an embarrassingly long time.†But who has the time or mental capacity to sit down and think up a topic, let alone write a clever article about said topic? As […]