It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars. Last week Google announced that the Google Assistant was available on 400 million devices. At the Consumer Electronics Show (CES) in Las Vegas this evening it announced an array new device partnerships. Rival Amazon is […]
Why Building a Brand Is the Most Viable SEO Strategy in 2020
Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized†for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting more pronounced. […]
Top 4 Reasons Your SEO Isn’t Increasing Sales
Due to the degree of difficulty and ever-increasing complexity of search engine optimization, you can’t fully erase the qualms of small businesses when it comes to ROI. You can’t really blame them though. After all, if I’m pouring in over a thousand dollars a month on a strategy that doesn’t improve my sales, I’d begin to […]
How Mobile And Voice Will Drive SEO Engagement In 2018
Search-engine optimization is the offensive-line marketing play: unheralded, but full of subtle maneuvering and crucial to success. Here are six SEO pointers for content marketers for the new year, courtesy of Forbes’ experts. 1. Tattoo “MOBILE FIRST†on your body. “Given that over 50 percent of searches are now happening on mobile,†Richards said, “content […]
What you need to know about SEO in 2018 | SmartBrief
Quality content will remain in focus, but what else can we expect for SEO trends in 2018? Those involved in the SEO world know how complex and ever-changing the industry can be. With over 200 ranking factors and the constant updates of the algorithm, keeping up with SEO trends is mandatory. One thing never changes, […]
How To Write Compelling Ad Copy
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were ready to buy and it has worked beautifully for years. […]
Google Says Progressive Web Apps (PWAs) Have No Advantage In Search
A Google Webmaster Help thread has someone saying that his vendor is pitching him on making a PWA, progressive web app, for his web site, over responsive because Google prefers PWAs and will thus rank them better. Google’s John Mueller said this is false and said in plain English, “PWAs currently don’t have any advantage in Google […]
Supercharge your email marketing with Google AdWords
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, I’m not alone. According to […]
5 ways to improve your search engine marketing campaign
The coming year is going to be a landmark year for local SEO. Google has begun to roll out its mobile-first index, putting more focus than ever on mobile optimization. Mobile searches are intent-driven, with an immediate local focus at play. Local and national brands will reap big rewards by targeting users when and where they […]
7 Strategies To Make Your AdWords Campaign Successful
Initiating a new Google AdWords campaign is exciting, whether you’re running a small campaign or a large one. To run a successful campaign, follow these seven steps. Businesses are extremely effective when it comes to driving qualified and relevant traffic to your website – especially when people type in specific keywords related to your business. […]