How Social Media Marketing Improves Your Google Rank
In boosting your search engine ranking, it’s almost criminal to exclude social media marketing, especially given its pervasive presence online. Last year, nearly 70% of people worldwide used social media in one form or another. Also in 2016, 2.34 billion people had a social media presence, and stats predict that this will increase to 2.67 billion by […]
4 Key Things Small Businesses Should Do to Remain Search Optimized at All Times
With various tactics for quick SEO success, it’s important that businesses stay focused on what works in the long-run. Image credit: Twin Design / Shutterstock.com When launching a new business, many entrepreneurs might recognize SEO as something they should do, but never quite get around to investing in it amidst the chaos of founding a startup. […]
Factors determining success in mobile SEO in 2017
With the advent of handheld devices, more and more people depend on these products to stay connected and navigate the virtual world. Suffice it to say, many people are mobile-first in their online usage. Recently, the ‘mobile-first indexing’ concept of Google changed the manner in which SEO companies planned and organized their SEO and online optimization […]
How to Avoid 6 Common Web Design Mistakes That Hurt SEO
Whether you’re redesigning or working on a new website, never forget about critical SEO elements. Here are six common web design mistakes you must avoid. We can all agree that the best websites are designed for both users and search engines, right? That means you never should sacrifice beauty over function, or vice versa. Check your […]
4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)
PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies. So what’s been working for PPC marketers this year so far, in Google AdWords, Bing Ads, and elsewhere? To find out, we asked four of the best […]
Old is Gold With SEO
Flashback to 2003 (when I started working in digital marketing) The SEO team was usually seated next to IT, sometimes in a cubicle all by themselves. No one knew what exactly they did, not even their friends in IT. The SEO team would be overheard talking about Serps and crawling, ranks and metas, headers and footers, […]
Why Investing in SEO Makes Good Business Sense
As Google continues to unhinge marketing models everywhere, companies are increasing spending on digital marketing services. If you are considering investing in search engine optimization (SEO), it may be hard to decide where to spend money, especially when marketing budgets are always tight. Still, SEO firms can potentially bring a lot of value to your […]
Is it time to consider local marketing automation software?
More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits and sales. When customers are out […]
A How-To Facebook PPC Guide for MSPs | Cloud Computing content from Talkin’ Cloud
This Facebook PPC guide for beginners will show you how to set up your Facebook ads using the 3x3x3 strategy — the best way to test your Facebook audiences, images and copy. Long gone are the days of organic social growth. If you’re wondering why your Facebook marketing efforts haven’t been getting much traction, it’s […]
5 massive SEO and content shifts you need to master right now
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had […]