by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check...
by Guardian Owl | Sep 27, 2017 | Digital Insights in 2020
Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume...
by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you...
by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing sphere, it’s easy to lose sight of basic practices we should be...
by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing...
Recent Comments