A recent ChatGPT update for Business, Enterprise, and Education users enables direct connection to GitHub, Google Drive, Sharepoint, Slack, and other tools. This lets ChatGPT search through these sources to find company information for you, functioning like a personalized search engine for your company.
The Five Most-Key Takeaways from This Blog Post
- ChatGPT can search through multiple sources at once, so if you do not know where specific information would be located, you can trust that ChatGPT can find it.
- ChatGPT will also cite the source of information, so you can know where to find more related information.
- Multiple sources also allows for ChatGPT to create outputs that integrate information across multiple sources. So, if you need to prepare for an upcoming meeting that involves emails, Google Docs, and more internal data, then ChatGPT will be able to create a preparation outline that draws from all these relevant sources.
- Connecting A.I. tools to data sources and other apps that businesses use is one of the growing trends within the A.I. industry. For instance, Anthropic recently put out a Skills feature for Claude that is for getting the A.l. to complete work tasks for companies.
- To use this feature, business owners must first connect whatever sources available for ChatGPT to have access to. Then, when starting a conversation with ChatGPT be sure to select “company knowledge” to enable this feature.
The Significance for Business Owners
A.I. tools like ChatGPT are moving away from the general-purpose reputation and into the territory of deeply customizable A.I. for businesses.
The benefit for business owners is that this will mean that subscriptions to tools like ChatGPT could afford access to features that not too long ago you would need a costlier A.I. integration to get.
For instance, an internal conversational-search A.I. for company data.
The Convenience Factor
Convenience is one of the top draws of this update.
That’s because this update can save businesses time in having to hunt down information by sifting through emails, uploads to cloud-storage services, and more.
You cannot just go to a general search engine like Google and find information about your company’s internal data.
Instead, you need to hunt through emails, or cloud storage, or elsewhere, to find what you are looking for.
What this update allows for is bringing conversational search inside of companies, without companies having to build or integrate a custom A.I. tool.
Instead, business owners will be able to use widely available tools like ChatGPT to readily custom-fit the tool to their company, with little to no technical knowledge necessary.
How Do You Get Company Knowledge on ChatGPT?
As stated in the Key Takeaways section, you must be on the Business, Enterprise, or Education subscription plan.
From there, you need to go to Settings and find the Apps and Connectors section to find the available sources you can connect to.
Once you have that straightened out, make sure you are enabling “company knowledge” every time you wish to draw from your company’s data.
Deeper into Company Data
Beyond convenience, businesses will be able to go deeper into the insights that their company data, or “knowledge”, brings.
Think of the example of an employee who may not have the time to sift through multiple data sources to prepare for a meeting.
With ChatGPT’s update, that employee will now be able to get a deeper preparation for the meeting by having A.I. integrate information from multiple sources.
Ultimately the goal of this update is to make ChatGPT more personalizable, so that users spend more time on ChatGPT instead of having to hop across different apps and websites and platforms to find the information they need.
Why A.I. Companies Are Focusing on Connectors and Updates Like “Company Knowledge”
What A.I. companies are currently doing is trying to get businesses to get more and more dependent on A.I. tools to get work done.
Connectors for A.I. tools are one way of going about this.
Now, updates to the A.I. tools that allow for better sourcing and integration of data from connected platforms like Google Drive comprise the next step in this plan.
The idea is to make A.I. tools essential to the business world, instead of merely supplementary.
Is A.I. becoming essential for your business? Or has it already been? Updates like these are helping solidify that.
The Last (But Not Least) Key Takeaway from This Blog Post
A.I.’s customizability for business owners is part of a growing effort by companies like OpenAI to make tools like ChatGPT feel like a truly personalized A.I. tool specifically made for their business.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
- For Businesses and Other Organizations, What Makes a Successful Chatbot?
- IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
- Using A.I. to Find Resources for Business Owners
- How Would Restricting Open-Source A.I. Affect Business Owners?
- The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
GO Deeper on Substack!
If you want to get a bigger-picture view on where A.I. is and is headed, then check out our Substack to learn about emerging and dominant themes in the A.I. industry that affect all kinds of businesses!

