“Generated by a Human” Marks for Businesses’ Content: Could It Help?

A growing concern among content creators in general is how to make sure their content is recognized as human-generated amid a sea of A.I. slop on social-media feeds and search engines. For business owners, this could affect performance in realms like S.E.O., where content flagged as potentially A.I.-generated could potentially perform worse. 

The Five Most-Key Takeaways from This Blog Post

• An effort for books can be seen as a start in efforts to mark content as “human-generated”. The Authors Guild, which is a U.S. association of writers, allows Guild members to get a Human Authored Certification. (And in case you are wondering: Yes, there are indeed dues to pay for membership.)
• The begged question is just how you could go about actually verifying whether a given piece of content is actually human-generated or not. That dilemma will haunt content producers to come, as you can technologically watermark generative-A.I. outputs by building self-watermarking models, but humans do not have that technological equivalent. 
• These concerns are salient because it is sort of up in the air whether A.I. companies, or sites hosting content, will actually follow through with watermarking initiatives that will make watermarked A.I. content the norm across the web. 
• And even if that were the case, it is still possible for bad actors to degrade A.I. watermarking to help A.I.-generated content pass. This can sow widespread doubts about the sourcing and quality of content in general. 
• Business owners should be interested in growing efforts to certify their human-generated (or -reviewed) content to better the odds of good performance across content-hosting platforms. 

The Significance for Business Owners

A.I.-generated content is here to stay and will only grow in presence across the digital media landscape. 

This affords business owners plenty of opportunity to reach customers, specifically by expanding their arsenal of content-creation tools. 

However, something that is unlikely to change, at least in the near future, is that most customers will be skeptical of the veracity of claims made by A.I.-generated content. 

And A.I.-generated content, especially with little to no rewriting done to it, is easier to spot than you may assume. Such content features the stilted language and not-quite-accurate imitation of human-generated writing, like watching an alien in disguise try to pass as a human. 

Human-generated certifications, then, could help business owners maintain credibility among customers. 

However, the promises of A.I.-generated content nonetheless attract business owners. Is there a possible compromise here? 

Human-Reviewed Certifications: A Potential Compromise? 

Okay, so it would be quite naïve of the writer of this blog post to assume that every business owner is going to be interested in exclusively putting out human-generated content. 

Especially in small and medium-sized businesses operating on tight budgets, the opportunity to use A.I. to readily generate content you may otherwise have the resources to generate will be useful. 

Surely, Google itself has assured content producers that A.I.-generated content is not at an automatic disadvantage in the content landscape.

But nonetheless, public perception of A.I.-generated content will be a beast of its own. For that reason, there may be a growing movement among content producers to independently certify, or just simply claim (hopefully truthfully) that the content on the website, or social-media post, or wherever the content may be, is human-reviewed.

Fact checking for accuracy, for instance, is one thing a human-reviewed content piece has going for it. (Business owners should be wary of these “research” tools that give them impression of a fact-checking A.I. Hallucination will always be an issue, it is only a question of how low the rate of hallucination is in a given A.I. model.) 

The Last (But Not Least) Key Takeaway from This Blog Post

Only time will tell whether initiatives like the Authors Guild’s will become popularized among digital content producers. However, using A.I. content detectors can be a good way to human-certify your content. 

At the very least, making sure a knowledgeable human being fact checks and reviews your A.I.-generated content, and flagging the content as human-reviewed, can be a good way of counteracting the impact A.I. watermarks could have on how customers perceive it. 

Other Great GO AI Blog Posts

GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole. 

On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles: 

• For Businesses and Other Organizations, What Makes a Successful Chatbot?
• IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
• Using A.I. to Find Resources for Business Owners
• How Would Restricting Open-Source A.I. Affect Business Owners? 
• The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)

In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.