No, it’s not quite The Matrix, but a simulation is still significant. The project goes by the name of Genie, and is headed by someone who left OpenAI to work for Google Deepmind.
The Five Most-Key Takeaways from This Blog Post
- Immersive worlds for video games that generate in real time are one such use for this project. Or, movies that you get to immerse yourself in and perhaps interact with like a choose-your-own-adventure.
- If you are a business owner, imagine being able to offer customers the ability to digitally traverse digital simulations of your store and check out the items. This possible use could very well be the next level of online shopping.
- Training data consists of a number of YouTube videos. Considering the size of that platform and the diversity of its content, that should be material aplenty for getting a good start for simulating the world. (YouTube, in case you did not know, is a subsidiary of Google.)
- Just how soon this technology will be widespread and available is not quite known. However, if world-simulating A.I. platforms take off, then this could have a massive impact on businesses in media, whether it is entertainment or advertising or other forms.
- Worth noting is that Google is not the only company that is working on this technology. In other words, it is more than just an extremely expensive pet project of one of the world’s wealthiest companies.
Bringing Digital Immersion to New Depths
One of the emerging possibilities for generative artificial intelligence (gen A.I.) is that it’s ability to produce content in real time holds a lot of promise for interactivity.
That in turn allows for things like choose-your-own-adventure movies, video-game worlds that are receptive to players’ decisions and alter accordingly, and the like.
Gabe Newell, founder of video-game company Valve, got into the video-game industry because he believed that video games, an interactive medium, were the future of entertainment.
Seeing where generative A.I. is taking media, he may have been right, in a way: interactive mediums will likely dominate over non-interactive mediums.
In a way, we are already living this. More people are on the Internet, where they can post and like and even just passively have algorithms shape their content feeds for selecting what content to see.
A.I., then, will just take this to the next level, providing media environments that truly feel like environments that users can shape according to their own wills.
Dovetail that with V.R. and A.R., which is developing to the point where massive goggles may be supplanted by more-fashionable sunglasses.
So, where do business owners fit into this picture?
The Uses for Business Owners
As mentioned in the second bullet-pointed Key Takeaway above, business owners could leverage this technology.
It does not have to be a virtual browse of your brick-and-mortar store, either. Heck, you may not even have a physical store.
But you may have products for shoppers to sample. Users could get a digital demo of the product, like a golf club, where they can interact with it in a digital world before making a purchase.
What Could Hinder Development of These Worlds?
Major A.I. companies have been no stranger to copyright infringements in the past.
OpenAI has been the target of numerous lawsuits that claim that the tech company is violating fair-use laws by training these A.I. models on tons of content, a significant bulk of which is copyrighted.
So if copyright lawsuits start flowing in from, say, video-game developers who recognize that their video games were certainly used without permission in the training of an A.I. world-simulator, that could be an expensive problem.
The Last, but Not Least, Key Takeaway
As interactive media develops, business owners will have more opportunities than ever to connect with customers in innovative ways. Product demos and virtual store tours are just the tip of the iceberg of possibilities.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
For Businesses and Other Organizations, What Makes a Successful Chatbot?
IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
Using A.I. to Find Resources for Business Owners
How Would Restricting Open-Source A.I. Affect Business Owners?
The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
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