How URL hijackers are disrupting banks’ PPC campaigns | Search Engine Watch
I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party […]
​The Best Case for Digital Marketing | Equities.com
When it comes to social media, nearly 70% of the population uses one of the top five platforms. I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. […]
5 practical tips to improve digital marketing | Woodworking Network
It’s entirely possible for an entrepreneur to drive leads and sales through digital marketing if you’re willing to invest the time and energy to get your “digital act†together. Here’s 5 practical tips. Are you overwhelmed by digital marketing? SEO, PPC, SEM, Social Media, URL. What the heck does all this stuff mean? How do […]
3 logical myths about rankings that can destroy a business
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical […]