Pinterest Introduces Search Ads, Here’s How They Work
Pinterest recently introduced a Search Ads feature with a dozen new clients who will now join a batch of brands including Target, eBay and Home Depot already testing the new service. “We’re excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services,†said head of […]
3 Steps For Mobile SEO Success
If you’re worried about getting left behind, it’s okay! There’s still time, and the sooner you get your mobile presence in working order, the better. Here are three steps you can take to achieve mobile SEO success: Over the next twelve months, Google will be rolling out their mobile-first index, and eventually moving it to […]
How to Create a Benchmark to Measure Content Marketing ROI
How do you measure the ROI of content marketing? First, you need to create a benchmark. Here’s how. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% […]
SEO: Be Community-centric to Earn Links | Practical Ecommerce
Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you sell to take action. While search engines use hundreds of signals to determine rankings, relevance and authority are dominant factors. Because your company controls the […]
Pay-Per-Click Marketing: Using PPC to Build Your Business
Pay-per-click marketing is easier and more cost-effective, and delivers stronger results, with WordStream’s PPC management software. What is PPC? Read to find out. What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning†those clicks organically. You know those sponsored ads […]
How to Generate Leads from SEO
SEO is universally accepted as an effective means of driving traffic to a website, but few sales and marketing teams consider it a tool for generating leads or driving conversions. The reason: only about 10% of site visitors arriving through organic search are ready to purchase. However, by utilizing search optimization solely for the purpose […]
8 SEO Trends You Need to Pay Attention to in 2017
Knowing which techniques are most effective for driving traffic to your site is a learning curve that never flattens. A new year means new SEO speculation and trends. While there are some components of search engine optimization that have worked for several years and will continue to work, there will always be new trends that […]
Three well-meaning paid search optimizations that might kill performance
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. I only recently learned of a Wikipedia page dedicated to inventors who were killed […]