Google Takes on Uber With New Ride-Share Service
Google is moving onto Uber Technologies Inc.’s turf with a ride-sharing service to help San Francisco commuters join carpools, a person familiar with the matter said, jumping into a booming but fiercely competitive market. Google, a unit of Alphabet Inc., began a pilot program around its California headquarters in May that enables several thousand area […]
7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you. Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,†as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem […]
How brands are jumping on the Pokémon Go bandwagon: the good and the bad | Search Engine Watch
Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage. Over the past few days, we’ve seen several examples of brands using Pokémon Go as a jump off, and I’m sure there’ll be many more. Not […]
Facebook is getting into the biggest trend in ad tech: header bidding
Header bidding gives Facebook another opportunity to chink away at Google’s monopoly of the online display ad market It looks as though Facebook’s latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The Information’s Cory […]
Google is cracking down on mobile pop-up ads
Websites with mobile pop-up ads, watch out. Google is cracking down on the “intrusive” advertising by knocking down those pages in its search results, the company said Tuesday. Any website that shows a pop-up ad that covers the site’s main content — whether right when the user gets to that page or while the user […]
SEO 101: Building An SEO Strategy (Part 1 Of 5) – Forbes
In part 1 of a 5-part series on SEO basics, we’ll introduce SEO, and walk you through best practices for starting a campaign. There are many of you who have never heard of search engine optimization (SEO), and many of you who have that don’t have an accurate conception of what it entails or how […]
How to find copyright free images with Google Image Search and other resources | Search Engine Watch
Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images. It’s easy enough to do, there’s so much misinformation around fair-usage from country-to-country that it’s easy to assume you’ll be safe, but still end up with a huge invoice from Getty Images. If […]
What Is SEO / Search Engine Optimization?
Get started learning all about SEO from the industry’s most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what […]
7 Best Free SEO Tools for Startups
Finding great ways to cut costs without sacrificing the effectiveness of your SEO campaign can be a challenge. But without an endless marketing budget, you’ll need to look around for some great tools that will allow you to cut down on human labor and software costs, without sacrificing the quality of your work. Luckily, the […]
Maximizing Links From Seasonal Inbound Campaigns
With the holiday season looming, assessing the scope for effective SEO link building projects is top of mind for most SEOs. Columnist Chris Liversidge discusses how you can maximize your backlink gain this winter. The time has come to start planning your link building campaigns for the 2015 holiday season. But before doing that, it’s […]