SEO Strategies and Keyword Rankings: Mobile Versus Desktop
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and […]
What the development of visual search will mean for SEO
The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by instant gratification, visual search can open the door toward “snap and surf†purchasing, streamlining the search […]
6 facts to nail your PPC strategies in 2018 | Marketing Interactive
A research from OMD China tracked search behaviors of 150 individuals for two weeks across all their devices to understand what truly works for search advertising. Search remains an essential component of every marketer’s arsenal, yet in China there is little understanding of the practice beyond spends, keywords and bidding. Bhasker Jaiswal, managing partner of marketing sciences […]
7 Strategies To Make Your AdWords Campaign Successful
Initiating a new Google AdWords campaign is exciting, whether you’re running a small campaign or a large one. To run a successful campaign, follow these seven steps. Businesses are extremely effective when it comes to driving qualified and relevant traffic to your website – especially when people type in specific keywords related to your business. […]
6 Digital Marketing Strategies You Need To Adopt In 2020 Â
If you haven’t already! Doing business today means finding a way to market your company by harnessing the power of the internet. Still today there are companies that forgo the use of the internet thinking it is too complicated or that they will be fine without it. This kind of thinking is troubling since implementing […]