7 User Engagement Metrics That Influence SEO
Would you like more traffic to your website? Of course you do. I have yet to meet a business owner who doesn’t. And yet, most small business owners aren’t doing any search engine optimization for their websites. Only 28% of them – about one out of every four – do any search engine optimizationat all. Wasp […]
Why Building a Brand Is the Most Viable SEO Strategy in 2020
Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized†for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting more pronounced. […]
This ‘Unmeasurable’ SEO Metric Is Incredibly Important
Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic, referring domain volume and so on. We have plenty of tools and data to […]