The 7 Most Common Concerns of SEO Newcomers
If you’ve never done so before, embrace SEO! Try it for yourself before you write it off as a “gimmick” or a “risk.” As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the […]
When SEO isn’t your SEO problem
Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them. If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the […]
Take My Advice: Stop Taking So Much SEO Advice
If you want to be truly successful in SEO, you need to stop taking so much SEO advice. Here’s why. There’s no shortage of SEO advice to go around. Heck, I’ve made a career out of it. I’ve listed hundreds of strategies companies can use to improve their rankings in search engines, and have provided updates as SEO […]
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, […]
3 widespread PPC myths you’re mistakenly falling for
This Thanksgiving, you’ll probably hear someone say that the chemical tryptophan that’s found in turkey makes them sleepy. Although this holiday delicacy does include an amino acid that can help you relax, it’s not the only food that contains tryptophan. Cheddar cheese has a lot more of the chemical than turkey, but you never hear […]
Making the Most of Your PPC Ad Spend – VRM Intel
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows that there are countless ways to do this, including adjusting keyword bids, setting daily ad schedules, adding negative keywords, and so on. Why is it that one of the […]
The ultimate guide to choosing keywords for ROI | Search Engine Watch
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go beyond raw search volume data to metrics that This is not supposed to be just another keyword research post. This post is about going beyond raw search volume data, using metrics which will […]
5 Reasons Clients Fire Their SEO Agency in 2020 (And How to Easily Avoid Them)
Is one or your clients about to split? Here are some common reasons clients decide to fire their SEO agency and actions you can take to prevent it. The agency-client relationship can be fragile. This can be especially true of SEO agencies, given the long-term commitment required to see optimal results. A lot can change […]
8 PPC Mistakes to Avoid If You Want Quality Leads
If you aren’t seeing that success you expect from your paid search marketing campaigns, check to make sure you aren’t making these critical mistakes. Have you ever noticed how often someone will complain that something “doesn’t work†if they don’t understand it? It couldn’t be more true with PPC. In my experience, a lot of […]
Reasons Why Your Business Needs Pay Per Click – CXOtoday.com
Pay-per-click (PPC) is an advertising model where you pay a small amount of money each time someone clicks on your ads. It’s currently attracting the largest percentage of search traffic. If you aren’t running pay-per-click marketing campaigns, you’re obviously leaving lots of money on the table. Here are some of the top reasons why you […]