3 Keys to Writing Compelling Content for People & Search Engines
This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. According to recent SEMrush research, finding the balance between the creative element and search optimization is the most challenging task for copywriters. Some even believe there’s a clash between SEO and human-centered content creation. It stands to reason that […]
How Search Engines Use Machine Learning: 9 Things We Know for Sure
Here are nine ways we know that search engines are currently using machine learning and how it relates to SEO or digital marketing. When we first started hearing about machine learning in the early 2010s, it seemed scary at first. But once it was explained to us (and we realized how technology is already being used to […]
How to Show Up on the First Page of Google (Even if You’re a Nobody) | Neil Patel
There’s a joke that asks, “Where should you bury something that you don’t want people to find?†Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google search. That means you can’t afford to be […]
4 Ways To Know If PPC Is Right For Your Business
From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using the system are considering making the move. However, it is important to carefully consider the pros and cons of PPC — and how […]
What is SEO?
“So what actually is SEO?” “How do you get started in SEO?” As the owner of a Search Engine Optimization company, I get asked these questions everyday, and the answer is always changing! Â Search Engines make algorithm changes constantly and at Guardian Owl Digital we help our clients experience ROI from, keep up with, […]
Why Cyber Monday SEO Strategy Starts Weeks in Advance | PerformanceIN
Doesn’t it seem like shopping for the holidays arrives earlier and earlier every year? When purchasing a Halloween costume, Christmas decorations are already for sale. But this isn’t anything new. During the last few decades, consumers have become accustomed to the mania that surrounds “Black Friday,†arguably the most popular shopping day of the year. […]
Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted
Entrepreneur magazine contributor, Mike Templeman, shares his thoughts on the SEO snake oil being solicited by top agencies and advertisers alike. Â SEO takes time and like Mike references, there is no “overnight” fix or silver bullet that can take you to the top. ———–> Don’t get burned by a snake oil salesperson when it comes […]
Google To Shut Down Google Compare Products In US And UK On March 23
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.Google’s lead generation product known as Google Compare, will start sunsetting this week. In an email sent to partners and acquired by Search Engine Land, the Google Compare Team told Compare partners on Monday night that the product will […]
Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Structuring campaigns based on personas is can effective, but what happens when you have keyword overlap that dilutes your messaging? Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have one keyword that serves multiple personas. So the work that you need to do […]