Tag: Search Engine Marketing

How to make sure your local search marketing is up to scratch | Search Engine Watch

For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service […]

Visual Search: Looking Beyond Image SEO Marketing in 2020

Search Engine Optimization

The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt. I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had […]

3 reasons pay-per-click matters for your business

PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns. There’s one thing nearly every potential B2B buyer does before buying a product or signing a […]

Don’t Be Fooled by These 9 SEO Lies

We love SEO. And we think it’s hugely important for succeeding in the modern business world. But we also know that there’s a lot of SEO misinformation out there. Sometimes it’s good information that’s old. Sometimes it’s misleading. And sometimes it’s an outright lie from an SEO “expert.” We love SEO. And we think it’s […]

Going Local for 2017: Local Search Engine Marketing Strategy

If you know anything about SEO marketing strategies, then you probably know that they’re incredibly fickle. Just as soon as one “best practices” article appears online telling you how to make the most of the latest update, there’s another algorithm ready to go in and mess everything up again. There are many different strands of […]

4 Ways To Know If PPC Is Right For Your Business

From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using the system are considering making the move. However, it is important to carefully consider the pros and cons of PPC — and how […]