by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows that there...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
If you aren’t seeing that success you expect from your paid search marketing campaigns, check to make sure you aren’t making these critical mistakes. Have you ever noticed how often someone will complain that something “doesn’t work” if they don’t...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
If you really want to improve your Google AdWords’ results, perform these three maintenance tasks and watch your CTR skyrocket. There are three crucial Google AdWords checks you should do regularly that ensure your pay-per-click (PPC) campaigns remain healthy....
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Pay-per-click (PPC) is an advertising model where you pay a small amount of money each time someone clicks on your ads. It’s currently attracting the largest percentage of search traffic. If you aren’t running pay-per-click marketing campaigns, you’re obviously...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Marketing comes in different forms and it is usually with the purpose of advertising a product, brand or service. In this article, we will discuss one of those forms, namely: Google AdWords What is AdWords? AdWords is a system of marketing products and services on...
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