How To Determine The Right PPC Advertising Budget
One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?†The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article, I’ll dive into a few of the formulas we use to help companies determine how much to […]
How to use Google’s new demographic targeting for search ads | Search Engine Watch
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn’t possible to target users. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. […]
4 Ways To Know If PPC Is Right For Your Business
From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using the system are considering making the move. However, it is important to carefully consider the pros and cons of PPC — and how […]
Want To Double Your Search Engine Traffic? Think Like A PPC Expert
Every click counts. That means it’s definitely worth 2-3 minutes of your time (or someone else’s time) to write accurate, concise, and enticing title tags and meta descriptions. That little bit of extra time could easily end up getting you two or three times the traffic you’re getting now. How much is a click worth […]
Five common keyword research mistakes you need to avoid | Search Engine Watch
Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make. Avoiding these mistakes can save you time, help you re-think your marketing strategy, and drive the right customers to your site. 1) Picking keywords that are irrelevant to your customers People often […]
5 PPC Tips for Startups on a Limited Budget
Startups that want to stay lean or have not been funded yet usually have a limited budget with every dollar needing to be accounted for. New businesses need to find creative ways to acquire new customers, and paid search can be an effective channel if it is done right. It is important that marketers learn to […]
9 things most people don’t understand about SEO
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking […]
How to Increase ROI of PPC Campaigns with Website Pop Ups
Pay per click (PPC) advertising takes both time and money. It’s difficult to execute a successful strategy as well. However, there’s a ton of value in it and if you can get it right, your business can greatly benefit. In this post, we’ll take a look at how you can increase PPC ROI through the […]
Google To Shut Down Google Compare Products In US And UK On March 23
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.Google’s lead generation product known as Google Compare, will start sunsetting this week. In an email sent to partners and acquired by Search Engine Land, the Google Compare Team told Compare partners on Monday night that the product will […]
Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Structuring campaigns based on personas is can effective, but what happens when you have keyword overlap that dilutes your messaging? Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have one keyword that serves multiple personas. So the work that you need to do […]