Everything You Need to Know About Hidden Text & SEO

Hidden text, with the goal of manipulating Google’s algorithm, can get you penalized. However, here are a few valid reasons to hide content. Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is ineffective. Back […]

SEO Best Practices For Every Page On Your Site

  In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of these two subjects, looking at how to maximise the search ranking of every page you publish. By following the steps in […]