3 Critical PPC Tasks You Should Do Every Day
Pay-per-click (PPC) advertising remains an effective way to grab the attention of your target audience and drive them back to your site so they can engage with your products and services. Obviously, the higher your ads appear to the top, the more likely that someone will click on that ad. That said, just getting the click […]
Why Google Shopping is dominating retail search marketingÂ
As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages […]
7 marketing and promotion tactics to get your content discoveredÂ
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As […]
6 Growth Marketing Best Practices for Higher SEM Profitability
We’ve all heard of growth marketing. But what does growth marketing actually mean? At the risk of over-simplifying, growth marketing is essentially the path to attracting the right visitors to your business. Not just the low-hanging-fruit, top-of-funnel visitors, but those who are “sticky†and likely to lead to a conversion or sale. Search engine marketing (SEM) is the unsung […]
How to Prepare Your Marketing Team for Mobile and Voice Search Takeover
Amplify your search success with cutting-edge SEO contractors! Of all of the moving pieces that work together to support a digital marketing strategy, SEO is undoubtedly among the most complex and challenging elements to master. In SEO recruitment, we recognize that SEO is a demanding, yet necessary component for any organization to prioritize. And if your […]
6 facts to nail your PPC strategies in 2018 | Marketing Interactive
A research from OMD China tracked search behaviors of 150 individuals for two weeks across all their devices to understand what truly works for search advertising. Search remains an essential component of every marketer’s arsenal, yet in China there is little understanding of the practice beyond spends, keywords and bidding. Bhasker Jaiswal, managing partner of marketing sciences […]
How To Write Compelling Ad Copy
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were ready to buy and it has worked beautifully for years. […]
Supercharge your email marketing with Google AdWords
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, I’m not alone. According to […]
Why PPC? – The Advantages of Pay-Per-Click Marketing Explained
Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know about it? The world of online marketing can get a little overwhelming, that’s why, we’re asking what are the advantages of a pay-per-click campaign and […]
Has AI changed the SEO industry for better or worse?
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring are becoming antiquated, and industry […]