3 reasons pay-per-click matters for your business
PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns. There’s one thing nearly every potential B2B buyer does before buying a product or signing a […]
What 2 Big Changes to Google AdWords Mean for PPC Marketers
Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, beyond more qualitative channels like PR and content. This is good news for digital advertisers. But does Google have other ideas? Let’s […]
How to use SEO data in your social media strategy
Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but SEO, or search engine optimization, is hardly ever considered. Big […]
This script automates adding any AdWords data to a Google spreadsheet
If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the most timing-consuming […]
What To Look Out For To Avoid A Google Penalty
Shutterstock You may be the best in your business or practice but, without search engine optimization, you’re either average or a nobody in your field. As digital marketing consultant Alex Chris writes, “Search engine optimization or SEO is a set of rules for website (or blog) owners to follow for the proper optimization of their websites […]
3 Tips for Successful Content Marketing in the Age of Google RankBrainÂ
In 2017, one of the smartest things you can do for both your content marketing and overall digital marketing strategy is to pay attention to Google RankBrain and how it influences search results and rankings. Like it or not, if you’re a marketer, you spend a lot of time thinking about Google. You have to […]
How to Use Semantic SEO for Higher Rankings
How to Use Semantic SEO for Higher Rankings Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. How can your search listing stand out? By focusing on semantic SEO. What is Semantic SEO? Semantic SEO is the process of building more meaning into the words you use […]
Is SEO Dead? No…And Here’s 14 Reasons Why SEO Is Still Alive [Infographic]
If you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective. In fact, many of them will tell you this traffic generation method is dead. Others will tell you it’s outdated and obsolete, but the overall consensus will be SEO […]
4 things to note when optimizing for local SEO in 2017 | Search Engine Watch
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift […]
How to use Google’s new demographic targeting for search ads | Search Engine Watch
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn’t possible to target users. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. […]