Super Bowl Ads drove 7.5 incremental searches for Advertisers
Google stated that 82% of TV ad-driven searches during the Super Bowl occurred on mobile devices. This year, the ads drove 7.5 million incremental searches during the game which was a 40 percent higher lift than last year. The winning Super Bowl Ad of 2016? Audi, “Commander” won the top spot. Â Four of the top […]
Why Guardian Owl Digital Marketing
Guardian Owl Digital is a search engine marketing company in Louisville, Kentucky. Check out why you should choose us to handle your paid search!
Biggest Advertisers Are Sending Their Dollars to Digital
By SYDNEY EMBER, NY Times March 18, 2015 The country’s largest marketers are slashing their advertising budgets as they shift a larger portion of their spending to digital, according to new figures released on Wednesday. The 10 biggest advertisers cut spending by 4.2 percent in 2014, to $15.3 billion from $16 billion a year earlier, […]