by Guardian Owl | Mar 1, 2018 | Digital Insights in 2020
In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers...
by Guardian Owl | Sep 12, 2017 | Digital Insights in 2020
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual...
by Guardian Owl | Aug 11, 2017 | Digital Insights in 2020
Done right, city pages can be an integral part of a local SEO strategy. Done poorly, they can get you penalized, or worse. Here’s the right way to do it. City Pages: Good or Bad for SEO? Google became critical of pages that do not add additional value to a...
by Guardian Owl | Aug 11, 2017 | Digital Insights in 2020
Small businesses can compete with large companies if they keep in mind that search engine optimization is a marathon, not a sprint. Entrepreneurs who are new to online marketing strategies may have read somewhere that search engine optimization is dead. While most...
by Guardian Owl | Aug 11, 2017 | Digital Insights in 2020
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. It’s a peculiar time to be a marketer. Many of us in the SEO world,...
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