The best SEO strategy you’ve probably never heard of
Search, Engine and Optimisation are three words that probably don’t spark a whole lot of enthusiasm in many marketers, except maybe those in the IT and web design industries. It has always been challenging for any business, big or small SEO budget, to get found in Google’s organic search, but this has recently changed. Alterations […]
4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO
Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less […]
Cost-effective digital advertising methods that every brand must adopt
The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at a minimum cost. That is why from startup companies to large corporates; digital advertising is the first choice of smart businesses all over the world. Almost a year back, the IT giant Cisco saved […]
3 reasons pay-per-click matters for your business
PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns. There’s one thing nearly every potential B2B buyer does before buying a product or signing a […]
2017 growth hacks: Use affiliates to improve PPC reach
Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if your CTR (click-through rate) alone […]
How to Show Up on the First Page of Google (Even if You’re a Nobody) | Neil Patel
There’s a joke that asks, “Where should you bury something that you don’t want people to find?†Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google search. That means you can’t afford to be […]
10 Awesome Evergreen Content Ideas for E-Commerce Websites
Beef up your e-commerce website with evergreen content. Here are some great evergreen content ideas and inspiring examples to grow your traffic and sales. E-commerce websites depend on conversions (lead and revenue generation) to survive. That’s why pushing out evergreen content is crucial for staying relevant today. What is Evergreen Content? Evergreen content is basically a […]
3 SEO Wins (Often Overlooked) for Ecommerce SitesÂ
There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images. PDFs and PDF Viewers Many ecommerce sites host a decent number of PDFs. You might not think that there is […]
How Long Should Your Content Be For Optimal SEO?
Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. You’ve heard this all before, but it’s less often that you hear about the specific, objective qualities that make content effective. Millions of businesses and individuals are competing for visibility in search engines, […]
SEO Vs. PPC: Pros, Cons And A Holistic Approach To Search
Attorneys are bombarded with information about digital marketing. To break through all of the information online, lawyers know having a strong digital presence is essential if they want to remain competitive. Paid and organic search are two popular methods of online marketing with two distinctly different approaches. According to a 2016 survey, 53% of consumers use search […]