The Future of Influencer Marketing
As effective as traditional marketing is, it can’t always provide brands with the much-needed publicity they want to succeed in this fast-paced generation. Now that technology is continuously advancing, businesses of all shapes and sizes have developed and innovated ways to approach consumers and customers. One method that has grown with the rise of technology […]
Importance of Social Media Marketing in 2019
Living in this modern world, a lot of things have changed and adapted. Instead of the classic ways of advertising and marketing mix such as newspapers, radio, flyers, and television, there is now a rise in posts, display banners, and sponsored articles. Scrolling through your social media feeds has evolved from practicality to real, purposeful […]
Key Functions of an SEO Firm
Search engine optimization (SEO) is the process of affecting the online visibility of a website in a web search engine’s unpaid results. Higher SEO means that the earlier and more frequent a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO differs from local […]
The Best Alternative Keyword Research Tools
Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for many marketers, website owners and content creators. But it is something that has been expanding outward toward small and medium […]
Beyond keywords: What really matters in SEO contentÂ
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying “Content is king†was gone for good, there it goes showing its sneaky […]
What’s the Difference Between On-page and Off-page SEO?
Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $5 million in yearly revenue should have a marketing budget consisting of around 7-8% of their yearly revenue. The SBA points out that in certain industries, a small business may even […]
7 User Engagement Metrics That Influence SEO
Would you like more traffic to your website? Of course you do. I have yet to meet a business owner who doesn’t. And yet, most small business owners aren’t doing any search engine optimization for their websites. Only 28% of them – about one out of every four – do any search engine optimizationat all. Wasp […]
How to get started with local SEO
Local SEO proved to be one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO journeys. […]
5 ways to improve your search engine marketing campaign
The coming year is going to be a landmark year for local SEO. Google has begun to roll out its mobile-first index, putting more focus than ever on mobile optimization. Mobile searches are intent-driven, with an immediate local focus at play. Local and national brands will reap big rewards by targeting users when and where they […]
The 7 Most Common Concerns of SEO Newcomers
If you’ve never done so before, embrace SEO! Try it for yourself before you write it off as a “gimmick” or a “risk.” As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the […]