Snickers Blazes a Trail for Business Owners Looking to Use Gen A.I. in Interactive Marketing
The Five Most Key Takeaways from This Blog Post Snickers is leveraging gen A.I. in a campaign that is an innovation on the existing, classic “celebrity endorsement” marketing technique. But further analysis shows that this is also a form of interactive marketing as well. The celebrity endorser is José Mourinho. If that name makes you […]
For Businesses and Other Organizations, What Makes a Successful Chatbot?
The Five Most Key Takeaways of This Blog A chatbot that was meant to “transform” and “democratize” education ended up flopping. Many public schools implemented Ed, the chatbot, with the hope that it could lead to higher grades and engagement across the board. The company that makes the chatbot has now shrunk by quite a […]
A.I. in KY: University of Louisville Details A.I. Educational Offerings
The Five Most Key Takeaways from This Article The University of Louisville (U of L) College of Business has detailed a number of offerings for students to learn more about A.I. Gen A.I. is a big focus here, with some classes by design meant to introduce students to Large Language Models (LLM) such as ChatGPT […]
Leading Tech Companies Are Changing Their Terms and Conditions for A.I. Data Collection. What Impact Will This Have on Business Owners?
The Five Most Key Takeaways of This Blog Most major tech companies are updating the terms and conditions for services and products (one example being Adobe’s creative suite) regarding A.I data collection. These changes are meant to reflect the companies’ strategy to use the data those products and services create. That data can help train […]
A.I. in Property Management: Uses for Landlords and Multifamily Properties
The Five Most Key Takeaways of This Blog
 Landlords are finding more uses for A.I. now that generative A.I. in property management has become widely popular. In particular, property management companies are integrating more chatbots into the operations. There are several uses for gen A.I. chatbots, such as managing maintenance requests. Some chatbots can even […]
Privacy and Security on Next-gen A.I. Devices: What Business Owners Need to Know About
The Five Most Key Takeaways from This Article A new wave of A.I.-enhanced devices like laptops and smartphones will be rolling out in the coming years. The fact is, it is doubtful that tech companies will offer versions of these devices without the A.I. upgrades. As such, it is wise for individuals, but especially business […]
Medical A.I.: Assessing Patient Risk
The Five Most Key Takeaways from This Blog A University of California San Diego (UCSD) research team comprised of doctors and scientists will be developing a medical A.I. model for assessing patient risk. This specific model will focus on assessing a patient’s risk for opioid addiction. Among the research data is the patient’s environment, genetics, […]
TikTok’s A.I. Avatars Ads: What Brands Need to Know
The Five Most Key Takeaways from This Article TikTok recently announced TikTok Symphony, a creative suite of A.I. tools. One of the standout features is Symphony Digital Avatars, which allows for brands to create content using generative A.I. avatars of real people. There are two categories to Symphony Digital Avatars, the Stock Avatars and the […]
Store Companion, Target’s New In-store Chatbot, Points to the Future of RetA.I.l
The Five Most Key Takeaways from This Blog Store Companion is the name of Target’s in-store chatbot assistant. This chatbot will assist employees and customers alike. It appears as an app on the employees’ hand-held devices. The rollout begins with about 400 stores, which is expected to grow to 2,000 by August of this year […]
Generative A.I. Representing Real People Point to the Future of A.I.-Powered Endorsements
The Five Most Key Takeaways from This Blog Innovations in generative A.I. have made it easier to create chatbots in the guise of a real person. The latest example of this is Rebind Publishing, which offers the first “A.I. reading experience”. This company pays figures established in their respective field (mostly fiction and nonfiction writers […]