SEO Strategies and Keyword Rankings: Mobile Versus Desktop
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and […]
Google tests showing an overall Health Score for AdWords accounts
The new features includes an overall score for search campaigns and a top-line checklist of opportunities. Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.†The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As […]
7 e-commerce SEO trends we’re seeing in 2016
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEOÂ (and e-commerce in general) […]
Redesigning the Remote: How Online Video Changes the Way Viewers Tune In – Think with Google
Video used to be confined to a TV screen in the living room. If people wanted to watch the game, snuggle up with a romantic comedy, or see what was happening in the world, they picked up a remote and flipped through the channels. Mobile has changed all of that, allowing viewers to tune in […]
Redesigning the Remote: How Online Video Changes the Way Viewers Tune In – Think with Google
Thanks to mobile, online video is always on-demand—people can watch virtually anywhere, anytime, and on any screen. That means more opportunities to reach consumers. New research from Flamingo and Ipsos Connect uncovers how new video consumption habits can help you meet your audience. Put Google research and insight behind your thinking Video used to be […]
Guardian Owl D I G I T A L (@guardian_owl) • Instagram photos and videos
[G o o d] Morning #digital friends! Not sure where we’d be without ☕ï¸????.#didyouknow Neurofuse, one of the most popular nootropic formulations out there, was originally developed by Harvard students looking to gain an academic edge but not interested in the risks associated with prescription products. They built a safe and effective formula and recently […]
Google and Deep Learning
W I R E D just released a pretty cool article about Google Search’s artificial intelligence. Will “Deep Learning” be the 2016 buzz word? YESTERDAY, THE 46-YEAR-OLD Google veteran who oversees its search engine, Amit Singhal, announced his retirement. And in short order, Google revealed that Singhal’s rather enormous shoes would be filled by a […]
Why Guardian Owl Digital Marketing
Guardian Owl Digital is a search engine marketing company in Louisville, Kentucky. Check out why you should choose us to handle your paid search!
Google Gives Away Free Ads to Fight Radicalism
Great article by Search Engine Land explaining the Google Grant program and how advertising can be used to fight radicalism. ——> A story coming out of the UK today suggested that Google might be preparing to alter search results, triggered by “extremist†queries, and “divert†users to anti-extremist or anti-radical content and sites instead. Fighting […]
How do Google Search Engines Work?
GOOGLE developes a deep learning neural network program. Thats a useful network program. All of our consultants and campaign managers are Google Certified and we take a lot of pride in educating our clients on not just their search campaign, but how search engines work. When you type in a search query in Google, Yahoo, […]