4 Tips to Integrate PR and SEO Efforts to Expand Your Digital Reach
In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers always relied on to achieve strong search rankings. Google’s adjustments, starting with the Penguin update and […]
Why PPC? – The Advantages of Pay-Per-Click Marketing Explained
Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know about it? The world of online marketing can get a little overwhelming, that’s why, we’re asking what are the advantages of a pay-per-click campaign and […]
SEO trends in 2018: What do the experts predict? | Econsultancy
What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017? Thankfully, in this article we’re concentrating solely on SEO (..and breathe). We’ve already looked at the big trends from this year, now let’s look into the crystal ball with the help of some search experts. Local marketing I think we’ll see […]
How Page Load Speed Can Help You Crush SEO | HuffPost
Page Load Speed: What It Is They used to say speed kills. But, in the current digital marketing landscape, a lack of speed is what kills. I am specifically referring to page load speed. Page load speed can refer to two distinct metrics which are both crucial. The first is how long it takes for […]
8 Things You Can Do to Significantly Improve Your SEO
What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose. If you’ve been focusing on keyword optimization and the results you want aren’t there, you should turn to some other things to significantly improve your SEO. […]
Which PPC metrics matter? Lessons from half a million keywords
Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to get money out. In other […]
So, You’ve Created a Website: Now, What?
Even if your content is amazing, and your offers competitive, you still have to promote your brand. Here are eight ways how. It’s almost 2018, and all the years (so far) that we’ve enjoyed web-based technology have produced an abundance of website builders available to help any of us, from aspiring entrepreneurs to passionate bloggers. […]
The 7 Most Common Concerns of SEO Newcomers
If you’ve never done so before, embrace SEO! Try it for yourself before you write it off as a “gimmick” or a “risk.” As someone who’s been practicing SEO for the better part of a decade, I find that my typical concerns are not at all aligned with those of people learning about SEO for the […]
When SEO isn’t your SEO problem
Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them. If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the […]
Take My Advice: Stop Taking So Much SEO Advice
If you want to be truly successful in SEO, you need to stop taking so much SEO advice. Here’s why. There’s no shortage of SEO advice to go around. Heck, I’ve made a career out of it. I’ve listed hundreds of strategies companies can use to improve their rankings in search engines, and have provided updates as SEO […]