Google tests showing an overall Health Score for AdWords accounts
The new features includes an overall score for search campaigns and a top-line checklist of opportunities. Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.†The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As […]
Most Common SEO Mistakes E-commerce Sellers Make | SEJ
Is your e-commerce site giving you problems? Here are 10 common SEO mistakes why SEO doesn’t always work for well for your e-commerce business. E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine. And as such an important purchase channel, you would […]
Nine SEO techniques that take less than 15 minutes | Search Engine Watch
I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of planning, masses of testing and all the while taking into account searcher intent, context, […]
Why You Need A Google AdWords Consultant
Generating organic traffic and working your way up the search engine rankings takes time — possibly time you can’t afford. With the help of a Google AdWords consultant, you can fast track your way to the front page and start funneling that traffic you need in no time. If you’re considering managing your account without […]
Now you can edit text ads and address disapprovals in Bing Ads apps
Make quick fixes and updates to Bing text ads right in the iOS and Android apps. Bing Ads has added the ability to check ad disapprovals and, in a big development update, the ability to edit text ads and landing page URLs in its iOS and Android apps. Disapproval notices can be found on the […]
Top 6 SEO ranking factors of 2016 | CIO
Google regularly makes major updates to it algorithms, and its SEO ranking factors have changed dramatically during the past years. A group of SEO experts and search pros share insights on how SEO rank has evolved and offer advice on how to keep up. Are links on other websites that point to your site an […]
SEO Promotion Tricks to Get You on Top – business.com
If you are familiar with basics of SEO marketing but would like to do it more effectively, this brief guide will get you up to speed. Search engine marketing is a powerful promotional method that can have a dramatic impact on sales if executed properly. Here are a few expert tips that could help you […]
9 things most people don’t understand about SEO
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking […]
Expand all your AdWords ads in 30 seconds flat
Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions. Just about a week ago, all AdWords advertisers got access to expanded text ads. Have you converted your whole account over to take advantage […]
The Effectiveness of Search – Search Engine Journal
How does your SEM strategy affect your bottom line? Let’s take a look at how search plays a role in your marketing goals on Search Engine Journal. SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site? It’s a question many search marketers have heard […]