Forget Everything That You Think You Know About SEO

SEO is an important part of marketing your business. If you want people to find your website, you have to ensure that they can find your website when they’re using Google and their other favorite s… SEO is an important part of marketing your business. If you want people to find your website, you have […]

6 SEO Tips for Content Marketing, for Ecommerce | Practical Ecommerce

Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance. Stick to Your Sphere of Relevance Every site has a sphere of relevance. A site sells specific products from specific brands, and those drive the words and […]

6 Stories Of Local Optimization Done Wrong

Here are six hypothetical stories that illustrate how local optimization can be done wrong. Large companies have the money to invest in sophisticated content and SEO programs, and have done so for so long, their positions can’t be realistically challenged by newcomers. Small business owners do have one advantage, though: local optimization. Local optimization takes […]

11 SEO myths to forget in 2016 | Search Engine Watch

Whether you’re an expert or a beginner at SEO, it’s always useful to compile all the myths you read about, so you can work out for yourself the ones you You may be surprised at how common some SEO myths still are in 2016, so it’s definitely time to leave them behind. Whether you’re an […]

Google says bots are the main target of Keyword Planner changes; a lot of questions remain

Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts. When Google announced last week it was limiting access to Keyword Planner data, it raised more questions than it answered. Will new advertisers be able to get detailed Keyword Planner data before setting up and launching campaigns? As a […]

Google Search Console improves Security Issues reports

The revised security reports in the Google Search Console promise to provide more specific explanations and insights into the issues. Google announced they have improved the Search Issues report in the Google Search Console. Specifically, the reports now provide more specific explanations of the security issues detected by Safe Browsing. The types of security issues […]

7 quick SEO hacks for the SEO newbie

Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you. Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem […]

Can Visual Search Change SEO for E-Commerce? | SEJ

Visual search might never replace text-based search, but in an industry that relies on images to appeal to its audience, it’s a trend to watch out for. Earlier this year, Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, joined SEJ ThinkTank to talk about the future of visual marketing. In his talk, Darijevic […]