New US Presidential “Candidate Cards†Are A Disaster For Google’s Search Quality
Google’s new experiment in giving US presidential candidates “cards†where they have a guaranteed position are, so far, a disaster in their debut as part of today’s Republican debate. They added little value in return for Google giving up its valuable search results space. Earlier this week, Google said that it would be allowing US […]
Google Core Algorithm Updated Continue
Hey Relax folks! The Google change this past weekend was just a core update, nothing penguin related. Gary Illyes from Google said on Twitter this morning that the weekend fluctuations were “core algorithm†and “not Penguin.†Many webmasters are waiting for a Google Penguin update, and we are expecting it to happen early this year. […]
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There Is No More Social Media — Just Advertising
Five Strategies for Brands in the Era of #NotReally Social Media Marketing By Mike Proulx. Published in AdAge on April 02, 2015. Fifteen years ago, the provocative musings of Levine, Locke, Searls and Weinberger set the stage for a grand era of social media marketing with the publication of “The Cluetrain Manifesto” and their vigorous […]
Biggest Advertisers Are Sending Their Dollars to Digital
By SYDNEY EMBER, NY Times March 18, 2015 The country’s largest marketers are slashing their advertising budgets as they shift a larger portion of their spending to digital, according to new figures released on Wednesday. The 10 biggest advertisers cut spending by 4.2 percent in 2014, to $15.3 billion from $16 billion a year earlier, […]