Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)in 2020 | Search Engine Watch in 2020
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you target your ads better so you get higher-quality traffic to your […]
5 easy-to-miss SEO mistakes blogs make
The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing sphere, it’s easy to lose sight of basic practices we should be employing in our own SEO and content marketing strategies. With every new algorithm update and technological […]
An integrated approach: From SEO to PPC and beyond
For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like […]
How Your Small Company Can Compete Against Big Brands in PPC
Think the PPC playing field is too uneven to compete? Wrong. Small companies absolutely can compete against big brands. Find out how here. It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced ad agencies. As a smaller competitor, you might conclude […]
Why Machine Learning Is Key to the Search Marketing of Tomorrow
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems. Advertising has changed a lot over the years. There was a time when machine learning, automation, and software-based marketing tech stacks weren’t a “thing.†But now we’re past the days of just radio, outdoor, print, […]
12 SEO Mistakes To Avoid For Better Search Engine Rankings
Are you using the right keywords? The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search engine results, according to stats compiled by Search Engine Journal. This is reason enough that you need to employ good SEO techniques and get your […]
A Guide to Using SEO Effectively for Your Small Business
Improve your ranking with help of these small business SEO techniques and strategies. Drive traffic and enjoy your success! A Guide to Using SEO Effectively for Your Small Business Companies providing SEO services today get really popular because of the increased online competition. Businesses are fighting for each potential customer and get as much traffic […]
SEO: What to Base Content Decisions On | Practical Ecommerce
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual optimization. These tasks are often performed by three teams: SEO, marketing, and IT. This article covers the […]
SEO: 10 Things Every Small Business Should Do
Search engine optimization isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To make matters worse, organic results are getting pushed further down the page, leaving less space for the little guy. These are the challenges small […]
The Four Most Popular Myths About Paid Advertising: Debunked
Is paying for AdWords worth it? Well, yes and no. To someone unfamiliar with pay-per-click (PPC), opening the Google AdWords dashboard might look like a seven-headed monster that no entrepreneur can slay. I saw this time and time again during my time at Google. It’s a big reason why my co-founder and I decided to […]