SEO Strategies and Keyword Rankings: Mobile Versus Desktop
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and […]
Google AdWords new responsive search ads can show 3 headlines
We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a standard text ad for giving the new machine learning option a go. […]
Is it time to add pay-per-click to your marketing mix?
With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. One pay-per-click program is called Google AdWords. AdWords is an online advertising service […]
Content & SEO: Why & How to Build Trust, Authority & Reputation
Trust, authority, and reputation are the foundation of successful businesses. Here’s how they intertwine to create the DNA of successful SEO and content marketing campaigns. Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust […]
Top 10 Evergreen SEO Tips
Search Engine Optimization strategy is one of the toughest to plan and manage for most marketers. With regular algorithm updates from search engines which can drastically impact your rankings, you have to continually spruce up your SEO plans. Yet, there are certain SEO pillars that have stood the test of updates and have stayed at […]
Five Ways To Write SEO Content That Converts
An SEO powerhouse may rank well in search results, but that doesn’t mean the website gets the conversions it deserves. Finding a balance between form (user design, infographics, videos) and function (Google-friendly SEO, content length, authority) is difficult for small businesses and their marketers. It’s great to have an attention-grabbing, visually appealing site, but that […]
How to use good ol’ PPC to support fun and creative branded content
Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing disciplines. One way to increase the efficiency and profitability of a PPC budgetis to examine how PPC can be used to support really fun and creative branded content. Branded […]
Intent-based keyword research: Let Google be your guideÂ
Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search volume, competition level, suggested bids or any of the other metrics […]
There is a turf war raging between search engine optimization and conversion rate optimization. Experts on both sides are struggling to make the two disciplines work together. SEO focuses on making a site accessible to search engines for the purpose of improved rankings. CRO is the art of improving the user experience to get higher conversions. One discipline […]
How To Tell If Your SEO Campaign Is Working
It’s exciting to start a new search engine optimization (SEO) campaign, whether you’re handling all the little pieces yourself or you’re outsourcing the work to an agency. You’ll invest time and/or money in creating outstanding content, promoting that content, and restructuring your site so you’re more easily seen and categorized by search engines. Then, you can watch […]