The technology behind AI in PPC
I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So far, I’ve discussed the roles humans will play when PPC management becomes nearly fully automated and six strategiesagencies can take to future-proof their business. In this final post on the state of […]
Why And How Semantic Search Transformed SEO For The Better
Did the introduction of semantic search change the SEO industry for the better, or for worse? Some search optimizers like to complain that “Google is always changing things.†In reality, that’s only a half-truth; Google is always coming out with new updates to improve its search results, but the fundamentals of SEO have remained the same for […]
Seven ways to future-proof your SEO strategy for 2018
The web’s changing, and so is the ways people use it. Update your SEO strategy so you’re not behind the times. Search engine optimisation is always changing. To stay ahead of your competitors you need to be able to shift your SEO strategy. You can expect to see mobile devices, artificial intelligence (AI) and voice […]
6 SEO Trends To Watch Out for in 2018Â
The world of search engine optimization (SEO) is indeed ever-changing. From algorithm updates to new SERP features to more sophisticated search tools, we have seen a lot of developments and changes in the SEO field over the past recent years. These shifts in the industry have not only revolutionized the way people conduct search, but […]
3 SEO tasks to start 2018 off with a bang
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of your year. I’d like to help you start […]
7 Factors Google Uses To Evaluate Links For SEO
Inbound links are one of the most powerful assets in the world of online marketing. Every link pointing to your website passes authority to your site, making it more authoritative and trustworthy in Google’s eyes. The higher your website’s perceived authority, the higher it’s going to rank in searches, which means more traffic and brand visibility. Thankfully, […]