How To Tell If Your SEO Campaign Is Working
It’s exciting to start a new search engine optimization (SEO) campaign, whether you’re handling all the little pieces yourself or you’re outsourcing the work to an agency. You’ll invest time and/or money in creating outstanding content, promoting that content, and restructuring your site so you’re more easily seen and categorized by search engines. Then, you can watch […]
Get the most using this SEO guide for small businesses
There is much you will need to do in order to attain satisfactory search engine results and SEO is the way to go. Whilst most of us tend to relate SEO to big businesses, this is not the case as small businesses also have a portion in the SEO marketplace. If you run a small […]
The 8 Things Most People Get Wrong About SEO
I’ve been working in the search engine optimization (SEO) space for years, yet I’m still pleasantly surprised to learn new things about the industry. I’ll discover a new update, or witness a trick used by one of my colleagues, and rush to the drawing board to incorporate it into my running campaigns. SEO is truly […]
What’s the Difference Between On-page and Off-page SEO?
Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $5 million in yearly revenue should have a marketing budget consisting of around 7-8% of their yearly revenue. The SBA points out that in certain industries, a small business may even […]
3 Keys to Writing Compelling Content for People & Search Engines
This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. According to recent SEMrush research, finding the balance between the creative element and search optimization is the most challenging task for copywriters. Some even believe there’s a clash between SEO and human-centered content creation. It stands to reason that […]
How to align SEO and sales teams so everyone benefitsÂ
If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time. It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the marketing team for […]
5 Tips for Alternative Search Engine Marketing
You know there are more platforms besides Google to exercise your marketing prowess, right? Yes, the Silicon Valley-based juggernaut still remains the bread and butter for digital marketers by a mile, but this doesn’t mean alternative or niche search engines should be left in the dark. As you map out your strategies and campaigns for […]