How do explainer videos boost your SEO ranking?Â
How do explainer videos boost your SEO ranking? Explainer videos are becoming a very popular digital marketing tool. They are used on company websites, on the second largest search engine in the world- YouTube, and as a significant part of social media ad campaigns to create a social buzz. Explainer videos often contain captivating visual […]
How blockchain will impact search marketing
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. If you’ve heard of Bitcoin then you most likely have heard of blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to […]
Audience targeting using Google AdWords
Marketing comes in different forms and it is usually with the purpose of advertising a product, brand or service. In this article, we will discuss one of those forms, namely: Google AdWords What is AdWords? AdWords is a system of marketing products and services on Google’s search engine and all Google-affiliated sites. It involves using […]
Top 10 SEO Mistakes Affiliates Make
Affiliate marketing is powerful when SEO and affiliate goals all push in the same direction. But you have to avoid these 10 SEO mistakes. Affiliate marketing can be really powerful when SEO and affiliate goals all push in the same direction. Yet it’s also painfully clear that many affiliate marketers are missing out on substantial, sustainable growth […]
5 Tips for a Successful SEO Strategy for Your Business
5 Tips for a Successful SEO Strategy for Your Business The nature of business today requires a wide brand visibility to harness the best opportunities that show up in the market. Advancement in technology and changes in communication systems across the world give businesses great marketing opportunities through online platforms and search engine optimization. SEO […]
A brief history of Google’s most important local search updates
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving […]
This ‘Unmeasurable’ SEO Metric Is Incredibly Important
Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic, referring domain volume and so on. We have plenty of tools and data to […]
B2B SEO Requires an Integrated ApproachÂ
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO and other marketing tactics are integrated to help a B2B ecommerce company perform well in search engines. For B2C, SEO can perform as a […]