Top 7 On-Site SEO Recommendations
This article contains some of the most useful, on-site SEO recommendations. Learn more about what you can tweak on your website in order to improve your SEO ranking. Create Long and Unique Content There is a saying that “content is king,” which refers to the importance of quality content for SEO optimization. Unique content that […]
5 ways to balance technical & non-technical SEO
In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles to achieve better results. And you […]
The best SEO strategy you’ve probably never heard of
Search, Engine and Optimisation are three words that probably don’t spark a whole lot of enthusiasm in many marketers, except maybe those in the IT and web design industries. It has always been challenging for any business, big or small SEO budget, to get found in Google’s organic search, but this has recently changed. Alterations […]
4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO
Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less […]
SEO won’t die, no matter how many techies predict it
Rumors of SEO’s death are greatly exaggerated. Assessing the relevance (or very existence) of search engine optimization is a question that comes up more frequently than you’d think. Want to know why? Google “SEO is dead†and see just how many different techies have wrongly predicted the passing of the world’s greatest conversation killer. What these harbingers […]
Cost-effective digital advertising methods that every brand must adopt
The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at a minimum cost. That is why from startup companies to large corporates; digital advertising is the first choice of smart businesses all over the world. Almost a year back, the IT giant Cisco saved […]
3 reasons pay-per-click matters for your business
PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns. There’s one thing nearly every potential B2B buyer does before buying a product or signing a […]
2017 growth hacks: Use affiliates to improve PPC reach
Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if your CTR (click-through rate) alone […]
How to Show Up on the First Page of Google (Even if You’re a Nobody) | Neil Patel
There’s a joke that asks, “Where should you bury something that you don’t want people to find?†Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google search. That means you can’t afford to be […]