What To Look Out For To Avoid A Google Penalty
Shutterstock You may be the best in your business or practice but, without search engine optimization, you’re either average or a nobody in your field. As digital marketing consultant Alex Chris writes, “Search engine optimization or SEO is a set of rules for website (or blog) owners to follow for the proper optimization of their websites […]
Why Do Small Businesses Shirk SEO?
Plenty of small business marketers have embraced social media, but many are neglecting SEO, or search engine optimization. It’s a challenge to stay afloat as a small business today. Budgets are stretched and competition is stiff. Customers expect more and more. So why not embrace one of the most effective ways to grow your business? […]
3 Tips for Successful Content Marketing in the Age of Google RankBrainÂ
In 2017, one of the smartest things you can do for both your content marketing and overall digital marketing strategy is to pay attention to Google RankBrain and how it influences search results and rankings. Like it or not, if you’re a marketer, you spend a lot of time thinking about Google. You have to […]
How to Use Semantic SEO for Higher Rankings
How to Use Semantic SEO for Higher Rankings Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. How can your search listing stand out? By focusing on semantic SEO. What is Semantic SEO? Semantic SEO is the process of building more meaning into the words you use […]
SEO Best Practices For Every Page On Your Site
In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of these two subjects, looking at how to maximise the search ranking of every page you publish. By following the steps in […]
Dumbing Down SEO: Basic Tips For The Organic Search Beginner
Pixabay SEO Dashboard SEO is a complex topic that sounds simple, so let’s clarify what it means before we get into the meat of the issue. SEO stands for search engine optimization. Search engine optimization refers to how search engines determine which links are shown first to users. This determination centers around certain factors in […]
Don’t Be Fooled by These 9 SEO Lies
We love SEO. And we think it’s hugely important for succeeding in the modern business world. But we also know that there’s a lot of SEO misinformation out there. Sometimes it’s good information that’s old. Sometimes it’s misleading. And sometimes it’s an outright lie from an SEO “expert.” We love SEO. And we think it’s […]
Going Local for 2017: Local Search Engine Marketing Strategy
If you know anything about SEO marketing strategies, then you probably know that they’re incredibly fickle. Just as soon as one “best practices†article appears online telling you how to make the most of the latest update, there’s another algorithm ready to go in and mess everything up again. There are many different strands of […]
3 Tips to Amplify Your PPC Marketing
Pay-per-click advertising is just one aspect of the wide range of digital marketing tools available to you, but—in the right hands—it can certainly be one of the most powerful. Unfortunately, PPC marketing can also be one of the most expensive, especially if you make costly mistakes that impact your return on investment. Because PPC […]
4 ways to improve SEO with schema and structured data
4 ways to improve SEO with schema and structured data The Web is getting more complex, which means good SEO is getting harder and harder. While Google’s crawlers are getting more advanced, they’re still not perfect and sometimes have trouble deciphering information they discover on the Web. This is where schema comes in. Schema.org is a […]