4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)
PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies. So what’s been working for PPC marketers this year so far, in Google AdWords, Bing Ads, and elsewhere? To find out, we asked four of the best […]
Old is Gold With SEO
Flashback to 2003 (when I started working in digital marketing) The SEO team was usually seated next to IT, sometimes in a cubicle all by themselves. No one knew what exactly they did, not even their friends in IT. The SEO team would be overheard talking about Serps and crawling, ranks and metas, headers and footers, […]
Why Investing in SEO Makes Good Business Sense
As Google continues to unhinge marketing models everywhere, companies are increasing spending on digital marketing services. If you are considering investing in search engine optimization (SEO), it may be hard to decide where to spend money, especially when marketing budgets are always tight. Still, SEO firms can potentially bring a lot of value to your […]
Is it time to consider local marketing automation software?
More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits and sales. When customers are out […]
A How-To Facebook PPC Guide for MSPs | Cloud Computing content from Talkin’ Cloud
This Facebook PPC guide for beginners will show you how to set up your Facebook ads using the 3x3x3 strategy — the best way to test your Facebook audiences, images and copy. Long gone are the days of organic social growth. If you’re wondering why your Facebook marketing efforts haven’t been getting much traction, it’s […]
5 massive SEO and content shifts you need to master right now
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had […]
Artificial Intelligence Is Changing SEO: Get Ahead Or Fall Behind
As quick as AI has been shifting the world of marketing in general, SEO has been following suit in a big way. The AI revolution is upon us, with no signs of slowing down anytime soon. It seemed like yesterday when things like automated social media posts, blog content, and chatbots were something laughable, […]
7 swift steps to master SEO | Articles | Home
Anyone writing for a living today should know the basics of search engine optimization (SEO).Increasing your search engine ranking is a labyrinth contingent upon a multitude of fickle factors, but writing great content still plays an important role. Incorporating basic principles of SEO into your writing is not difficult, but it does require practice and preparation. […]
7 Content Types That Gain the Most Engagement & Links – Search Engine Journal
Which types of online content will net the most ROI? Here are a few key options that are worth every bit of time, effort, and investment you put into them. What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing […]
How to use Search Console for quick SEO wins | Search Engine Watch
There’s no need to have a lot of technical knowledge to achieve quick SEO wins. Google’s Search Console, for example, can lead to great insights, provided that you’re eager to explore them. Laura Hogan, Head of Search at Rice Media, shared her own tips at Brighton SEO on how to use Search Console. There are four […]