5 ways your merchandising strategy is affecting SEO performance
When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy is developed based on the […]
Actions You Can Take to Grow Your Business Online
You believe you’ve got an excellent business idea, and you have taken the basic steps to get it out to potential customers online. You have a killer website that makes a powerful first impression on visitors, and perhaps you’ve done some advertising to get it in front of people. Despite all of this, customers are […]
SEO Truths In 2017 And Beyond
Ah, the elusive world of SEO. For a profession and skill set that fits snugly (and beautifully, I should add) between data science and content marketing, many brands just aren’t sure how to approach SEO effectively, much less make it an integral part of their business and promotional strategies. Yet without fail, brands have been […]