How To Develop A Search Marketing Campaign That Generates Organic Leads
Organic traffic, the dream of every marketer, usually pays off if you create useful content for your audience and promote it. But if your web pages aren’t visible in the search engine results pages (SERPs), your audience can’t see your product, let alone purchase it. To build a business that thrives, you need to develop the […]
7 Steps to Publishing Search Engine-Friendly Content Consistently
Bill Gates once said, ‘content is king.’ And he’s right. In a survey by the Content Marketing Institute/MarketingProfs, researchers found that 80 percent of B2B marketers have a strategy for content marketing, among these, 32 percent are documented while 48 percent are not documented. Content marketing really is in the forefront of online marketing that […]
7 PPC mistakes that’ll burn through your marketing budget
As a startup, your marketing budget is probably a bit tighter than you’d like it to be. It probably feels like you can’t let a single penny go to waste — and for good reason! The way you allocate your startup’s marketing dollars could very easily determine whether or not you’re one of the 50 […]
How to Set up a Killer PPC Campaign
Pay-per-click (PPC) advertising is one of the most simple ways to promote your business online. In a nutshell, a PPC campaign is an online ad that charges you based on how many people click on your ad. While the concept sounds straightforward, launching a successful PPC campaign can sometimes feel like you are trying to […]
3 Major SEO Steps for a Website Relaunch – Search Engine Journal
You’ve had the same site for years. Finally, you get the funding for a new one. The team’s been working together for weeks and you’re finally ready to re-launch. Where do you start? The website relaunch process is a critical time for SEO. It  involves planning, transition, and post-launch phases of activities to ensure that […]
Don’t Fall Into These SEO Traps
What is the most underestimated SEO strategy, yet is so effective? originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. There aren’t many strategies in SEO that are truly “underestimated†any more. The industry has matured quite a bit, and there’s […]
A Mantra for SEO in 2017: Combining Old and New
When you’re practicing SEO, it can be quite frustrating to note how often things change. In the SEO world, there are always new techniques and new ideas. Everyone wants their website to get found by new consumers. Everyone wants to go viral, sometimes just for the sake of going viral and sometimes in order to […]
6 Business Types That Reap the Most Reward from Local SEO
National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and brutally competitive. As a result, small businesses are turning to local SEO to increase their exposure to potential customers online. So, what factors into an awesome local SEO strategy? Truth is, there […]
How to Get Your SEO and Content Teams to ‘Play Nice’ Together
The growth of content marketing has created a permanent shift in the way marketers view SEO. Rather than taking a purely technical approach to link-building, many SEO agencies are now expanding their services to include content production and promotion as a way of supplementing other ongoing optimization efforts. Related:Â The 7 Worst Reasons for a Content […]
Why UX is pivotal to the future of SEO
Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX). At the end of the day, what is good […]