Five common keyword research mistakes you need to avoid | Search Engine Watch
Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make. Avoiding these mistakes can save you time, help you re-think your marketing strategy, and drive the right customers to your site. 1) Picking keywords that are irrelevant to your customers People often […]
5 PPC Tips for Startups on a Limited Budget
Startups that want to stay lean or have not been funded yet usually have a limited budget with every dollar needing to be accounted for. New businesses need to find creative ways to acquire new customers, and paid search can be an effective channel if it is done right. It is important that marketers learn to […]
Facebook Pushes Advertisers to Speed Up Their Mobile Sites – WSJ
Facebook wants advertisers to speed up their mobile websites and plans to limit where and when ads appear across its service if they point users to slow-loading sites. Advertisers might soon find their ads aren’t delivered to mobile users with slow internet connections, for example, if their websites load slowly when users tap on those […]