Why Cyber Monday SEO Strategy Starts Weeks in Advance | PerformanceIN
Doesn’t it seem like shopping for the holidays arrives earlier and earlier every year? When purchasing a Halloween costume, Christmas decorations are already for sale. But this isn’t anything new. During the last few decades, consumers have become accustomed to the mania that surrounds “Black Friday,†arguably the most popular shopping day of the year. […]
Millennial Marketing: Getting Their Attention Through Intent
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization. Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s advertisement. It’s a fair exchange: Instead of giving money […]
Why Aren’t More Small Businesses Using SEO?
Thousands of small business owners are missing out on significant business opportunities from organic search engine traffic because they don’t believe it to be significant or important. Why is this the case? For more than a decade, thousands of businesses have enjoyed the benefits of high rankings in Google searches (and searches on competing engines) […]
Costs Per Click Around The World & Tips For Smart Global PPC Strategy
Columnist Larry Kim shares insights gleaned from WordStream’s research on global CPCs and explains how you can use this data to power your international search advertising. In my last column, I looked at research that showed what people Google most often around the world. Today, I’m happy to share new WordStream research illustrating the average […]
7 Components of a High Performance Website
These days, it’s hard to argue against the importance of having a website for your firm or organization. However, simply having a website may not be getting you the results you want. While your web… These days, it’s hard to argue against the importance of having a website for your firm or organization. However, simply […]
4 Ways to Promote and Market Your Online Business Using Images | Huffington Post
It’s a known fact that the attention span of your targeted online audience is dismally short. We live in an age of visual culture. Like short videos, art and graphic images can still captivate, entertain and convey your message in just a few quick minutes. Images can also help your audience grow and doesn’t just […]
Forget Everything That You Think You Know About SEO
SEO is an important part of marketing your business. If you want people to find your website, you have to ensure that they can find your website when they’re using Google and their other favorite s… SEO is an important part of marketing your business. If you want people to find your website, you have […]
6 SEO Tips for Content Marketing, for Ecommerce | Practical Ecommerce
Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance. Stick to Your Sphere of Relevance Every site has a sphere of relevance. A site sells specific products from specific brands, and those drive the words and […]
6 Stories Of Local Optimization Done Wrong
Here are six hypothetical stories that illustrate how local optimization can be done wrong. Large companies have the money to invest in sophisticated content and SEO programs, and have done so for so long, their positions can’t be realistically challenged by newcomers. Small business owners do have one advantage, though: local optimization. Local optimization takes […]
11 SEO myths to forget in 2016 | Search Engine Watch
Whether you’re an expert or a beginner at SEO, it’s always useful to compile all the myths you read about, so you can work out for yourself the ones you You may be surprised at how common some SEO myths still are in 2016, so it’s definitely time to leave them behind. Whether you’re an […]