15 Simple Ways to Ramp Up Your Online Marketing
There’s a lot of marketing advice available online: Some of it is extremely helpful, while much of it is outright incorrect. The Internet can be a double-edged sword — information is readily available and easy to access, but not all of it is good advice. I laid out five popular online marketing options — search […]
5 Essential Content Marketing Skills for Ecommerce Merchants | Practical Ecommerce
Modern content marketing is often an exercise in education, so that content marketers not only need to market, design, and write, but educate too. At bottom, content marketing is about attracting, engaging, and retaining customers. It seeks to build relationships with customers, and relies on the principle of reciprocity. Content marketing may also be a […]
10 Tips for Combining SEO and Content Marketing
Given the important role content marketing now plays in the success of online business, it’s time that SEO ties the knot with content marketing. Gone are the days when search engine optimization was enough to land your website onto Google’s good graces. Now you must to add content marketing to your arsenal of digital marketing […]
PPC News Roundup: Amazon Ends Advertising Options
Amazon Text Ads to End This Month Less than two months after its launch in August, Amazon has announced thatAmazon Text Ads will be discontinued at the end of this month, at the same time as itdisbands its Amazon Product Ads: Amazon has said that both services will shut down effective October 31, 2015, although […]
More Sales & Better PPC ROI with The Bing Ads Holiday Planning Guide
If you’re in the mood for holiday cheer and a little inspiration for your PPC and online marketing plans, look no further than our holiday planning guide for digital marketers. Our insights team has been delving deep into a treasure trove of search data and 3rd party research to bring you candy cane nuggets of […]
Lessons From Rio, as Live Events Make the Leap to Streaming
Events like the Olympics and the Oscars are finding their way onto streaming platforms, and marketers are wondering how to reach those viewers. IN THIS ERA of cord-cutting and streaming services, there has remained one constant for television networks and advertisers looking to draw a crowd: live events. Millions of Americans have continued to flock […]
Google tests showing an overall Health Score for AdWords accounts
The new features includes an overall score for search campaigns and a top-line checklist of opportunities. Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.†The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As […]
The US is a big oil importer again?
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I love GoAhead theme
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Many people limit themselves
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