SEO 101: Building An SEO Strategy (Part 1 Of 5) – Forbes
In part 1 of a 5-part series on SEO basics, we’ll introduce SEO, and walk you through best practices for starting a campaign. There are many of you who have never heard of search engine optimization (SEO), and many of you who have that don’t have an accurate conception of what it entails or how […]
How to find copyright free images with Google Image Search and other resources | Search Engine Watch
Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images. It’s easy enough to do, there’s so much misinformation around fair-usage from country-to-country that it’s easy to assume you’ll be safe, but still end up with a huge invoice from Getty Images. If […]
What Is SEO / Search Engine Optimization?
Get started learning all about SEO from the industry’s most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what […]
7 Best Free SEO Tools for Startups
Finding great ways to cut costs without sacrificing the effectiveness of your SEO campaign can be a challenge. But without an endless marketing budget, you’ll need to look around for some great tools that will allow you to cut down on human labor and software costs, without sacrificing the quality of your work. Luckily, the […]
Maximizing Links From Seasonal Inbound Campaigns
With the holiday season looming, assessing the scope for effective SEO link building projects is top of mind for most SEOs. Columnist Chris Liversidge discusses how you can maximize your backlink gain this winter. The time has come to start planning your link building campaigns for the 2015 holiday season. But before doing that, it’s […]
15 Simple Ways to Ramp Up Your Online Marketing
There’s a lot of marketing advice available online: Some of it is extremely helpful, while much of it is outright incorrect. The Internet can be a double-edged sword — information is readily available and easy to access, but not all of it is good advice. I laid out five popular online marketing options — search […]
5 Essential Content Marketing Skills for Ecommerce Merchants | Practical Ecommerce
Modern content marketing is often an exercise in education, so that content marketers not only need to market, design, and write, but educate too. At bottom, content marketing is about attracting, engaging, and retaining customers. It seeks to build relationships with customers, and relies on the principle of reciprocity. Content marketing may also be a […]
10 Tips for Combining SEO and Content Marketing
Given the important role content marketing now plays in the success of online business, it’s time that SEO ties the knot with content marketing. Gone are the days when search engine optimization was enough to land your website onto Google’s good graces. Now you must to add content marketing to your arsenal of digital marketing […]
PPC News Roundup: Amazon Ends Advertising Options
Amazon Text Ads to End This Month Less than two months after its launch in August, Amazon has announced thatAmazon Text Ads will be discontinued at the end of this month, at the same time as itdisbands its Amazon Product Ads: Amazon has said that both services will shut down effective October 31, 2015, although […]
More Sales & Better PPC ROI with The Bing Ads Holiday Planning Guide
If you’re in the mood for holiday cheer and a little inspiration for your PPC and online marketing plans, look no further than our holiday planning guide for digital marketers. Our insights team has been delving deep into a treasure trove of search data and 3rd party research to bring you candy cane nuggets of […]