by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. After a year fraught with terms like “fake news,” and headlines centering around brand safety issues and extreme content,...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that can sink your SEO ship. Search engines use highly developed bots to crawl the web looking for content to...
by Guardian Owl | Jun 29, 2017 | Digital Insights in 2020
In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of these two subjects, looking at how to maximise the search...
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