Why Google Shopping is dominating retail search marketingÂ
As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages […]
7 marketing and promotion tactics to get your content discoveredÂ
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As […]
4 concrete ways to use images to build links – Search Engine Land
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links. “Create visual content and the links will follow†is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the fulfillment of a promise. If you want […]
AdWords Attribution: Give Your Clicks Some Credit!
The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received as much attention. Even so, I was surprised recently when a colleague in the pay-per-click industry confessed that he wasn’t aware of it. I can understand how he missed it. […]
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO – and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research, too, you’ll be in a commanding position. As our discipline evolves in response to a changing search […]
10 Common Link Building Questions Answered
Search engine optimization (SEO) has been a historically intriguing and contentious subject, in part because of the misconceptions surrounding the strategy, and in part because of the many ways to approach its execution. One of the most contentious SEO elements I’ve encountered is link building—the process of placing or earning links pointed to your site to […]
How videos generate quick SEO resultsÂ
In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates a soothsayer. But he couldn’t have foreseen the kind of content that would dominate the online space: video. Videos have a hegemonic online presence. But, why video? […]
Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings
This might come as an utter shock, but not everyone on the web plays by the rules. The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back. All those algorithms Google and other search engines use to identify sites that demonstrate genuine value to […]
How Search Engines Use Machine Learning: 9 Things We Know for Sure
Here are nine ways we know that search engines are currently using machine learning and how it relates to SEO or digital marketing. When we first started hearing about machine learning in the early 2010s, it seemed scary at first. But once it was explained to us (and we realized how technology is already being used to […]
Auditing customer reviews for organic traffic growth without losing speed or attracting penaltiesÂ
User-generated content on product or service pages can be key to driving conversions and a fantastic way to add unique content to a page. If you don’t have the resources to write good content yourself, user-generated content can be especially helpful. However, if your customer review content isn’t optimized for search engines, it can work against […]