SEO: 7 Reasons to Use a Site CrawlerÂ
No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that can sink your SEO ship. Search engines use highly developed bots to crawl the web looking for content to index. If a search engine’s crawlers […]
3 SEO Wins (Often Overlooked) for Ecommerce SitesÂ
There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images. PDFs and PDF Viewers Many ecommerce sites host a decent number of PDFs. You might not think that there is […]
Dumbing Down SEO: Basic Tips For The Organic Search Beginner
Pixabay SEO Dashboard SEO is a complex topic that sounds simple, so let’s clarify what it means before we get into the meat of the issue. SEO stands for search engine optimization. Search engine optimization refers to how search engines determine which links are shown first to users. This determination centers around certain factors in […]
Voice search becomes voice action: A key talking point at SMX London
Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,†SMX  — run by Search Engine Land’s parent, Third Door Media — is a conference series designed to highlight the reach and opportunities that can be achieved through search advertising and outline search’s position in the wider marketing mix. From my own […]
Be a mad scientist to be more successful in local SEO
With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the last few months, and I have been a […]
Why Cyber Monday SEO Strategy Starts Weeks in Advance | PerformanceIN
Doesn’t it seem like shopping for the holidays arrives earlier and earlier every year? When purchasing a Halloween costume, Christmas decorations are already for sale. But this isn’t anything new. During the last few decades, consumers have become accustomed to the mania that surrounds “Black Friday,†arguably the most popular shopping day of the year. […]
Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted
Entrepreneur magazine contributor, Mike Templeman, shares his thoughts on the SEO snake oil being solicited by top agencies and advertisers alike. Â SEO takes time and like Mike references, there is no “overnight” fix or silver bullet that can take you to the top. ———–> Don’t get burned by a snake oil salesperson when it comes […]
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Made with Code – Girls share their stories of Love
Things you LOVE are made with CODE. Less than 1% of girls study Computer Science; I want to make a difference in changing that statistic. From fashion, film, technology, etc. things you love are Made with Code. – Some statistics to think about- -In the United States, 74% of girls express interest in ScienceTechnology, Engineering, […]